🎯
Growing Your Audience
Calls to Action That Convert
Step 1 of 4
What is a Call to Action?
Telling people what to do next
A call to action (CTA) is simply telling your audience what you want them to do next. Without a CTA, people enjoy your content and scroll on. With one, they take the next step towards becoming a customer.
| Post Without CTA | Post With CTA |
|---|---|
| Great tips about garden care | Great tips about garden care + "Book your free garden assessment — link in bio" |
| Beautiful photos of our food | Beautiful photos of our food + "Reserve your table for this weekend — call 0161 XXX XXXX" |
| Helpful business advice | Helpful business advice + "Want more tips? Join our free newsletter" |
Tip
Every single post should have a CTA. It does not always have to be "buy now" — it can be "comment", "share", "save", or "follow for more".
Step 1 of 4
Tip: Use arrow keys to navigate between steps