Help Centre
Everything you need to get the most out of Aethus Turbo.
Getting Started
Strategy
Assets
Analytics
Setup
Frequently Asked Questions
Marketing Glossary
Content Pillars
The 3-5 main themes your content revolves around. Think of them as categories. For a bakery, these might be: Recipes, Behind the Scenes, Customer Stories, Seasonal Specials.
Brand Voice
How your content sounds and feels. Are you formal or casual? Funny or serious? Your brand voice should match how you'd talk to a customer face to face.
Target Audience
The specific group of people you're trying to reach. Instead of 'everyone', think about who your ideal customer is — their age, interests, problems, and where they spend time online.
CTA (Call to Action)
The thing you want people to DO after reading your post. Examples: 'Book a free consultation', 'Visit our website', 'Comment below'. Every post should have one.
Engagement Rate
The percentage of people who interact with your post (likes, comments, shares) out of everyone who saw it. A 2-5% engagement rate is good for most platforms.
Content Calendar
A planned schedule of what you'll post and when. Aethus Turbo creates this for you automatically based on your strategy.
Posting Cadence
How often you publish content. This could be daily, 3x/week, weekly, etc. Pick a cadence you can maintain consistently.
Boundaries
Topics, words, or styles your AI should NEVER use. For example: no political opinions, no competitor bashing, no medical claims. Keeps your content safe and on-brand.
Auto-Pilot Mode
A setting that lets AI automatically schedule and publish content without manual approval. Great when you're busy — ideas still appear for you to cancel or edit.
Growth Score
A 0-100 score measuring your overall marketing health. It tracks posting frequency, strategy adherence, content diversity, blog publishing, and testimonial actions.
Weekly Digest
An email summary sent every Monday with your growth score, posts published, and tips. Enable it in Settings.
Social Proof
Content that shows others trust you — testimonials, reviews, case studies, client logos. It builds credibility with new audiences.