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Marketing Foundations

Choosing Your Platforms

Step 1 of 4

You Cannot Be Everywhere

Quality over quantity

There are dozens of social media platforms, but trying to be active on all of them is a recipe for burnout. The most successful small businesses focus on 1-3 platforms where their customers actually are.

Common Mistake

Do not sign up for every platform because you think you should. An abandoned, empty profile looks worse than having no profile at all.

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Focus your effort where it counts

Step 1 of 4