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Marketing Foundations
Know Your Customer
Step 1 of 5
Why Knowing Your Customer Matters
Stop talking to everyone and start connecting with someone
The biggest mistake in marketing is trying to appeal to everyone. When you try to speak to everyone, you end up connecting with no one. The most successful businesses know exactly who their ideal customer is.
| Generic Message | Targeted Message |
|---|---|
| We sell great coffee | Busy parents: grab a perfect latte in under 2 minutes on the school run |
| Best plumber in town | Homeowners: emergency leaks fixed within 1 hour, guaranteed |
| Quality fitness classes | Over-40s: gentle strength classes that protect your joints |
Tip
Notice how the targeted messages mention a specific person AND a specific benefit? That is what makes them powerful.
Step 1 of 5
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