Growing Your Audience

Testimonials & Social Proof

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The Power of Social Proof

People trust other people more than adverts

When someone is deciding whether to buy from you, the first thing they do is look for proof that you are trustworthy. Testimonials, reviews, and customer stories are the most powerful form of marketing because they come from real people, not from you.

Did You Know?

92% of consumers read online reviews before making a purchase. And 88% trust reviews as much as personal recommendations from friends.

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Reviews are your most powerful marketing tool

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